How an App Like Clubhouse Can Boost Your Employees’ Productivity and Satisfaction

It has always been challenging for midsize and large enterprises with 2,000 or more employees to ensure and maintain employees’ engagement, devotion to the company, and job satisfaction.

Why is the idea behind Clubhouse promising for internal corporate communication?

You might be wondering how the now-famous Clubhouse social network, which is built on voice communication, pertains to resolving communication issues within a company. We won’t go into how to make an app like Clubhouse in this article. The goal of this article is to assist your business in using the basic principle behind this audio chat software. Two examples are provided below to help you understand which features of this audio-only software you can use to improve your company’s processes.

Improve day-to-day work

The Clubhouse experience applies to ensuring smooth and timely communication and knowledge sharing between coworkers. The Clubhouse model can also help with maintaining friendly relationships. Under pandemic conditions, a lack of team cohesion might cause isolation and loneliness among remote employees. Let’s see what the voice-based social network can teach us about boosting employees’ day-to-day productivity and job satisfaction.

Live communication 

The clubhouse has recognized the value of spontaneous communication and that spontaneity doesn’t mean interrupting a person’s life or work. People decide when to dive into social relationships. In a corporate setting, the idea of at-will socialization can be applied to things like morning coffee talks and interest groups.

Quick calls

People have seen how rapidly they can get into a voice discussion in the clubhouse. Most planned meetings may be avoided if workers can promptly contact the appropriate coworkers to address issues. Most job difficulties may be resolved without the need for a scheduled meeting or extensive text message.

Ongoing collaborative work

Clubhouse transmits the vibe of maintaining a connection and sharing knowledge between the public and opinion leaders. This idea can be applied in corporate settings by providing employees with online tools for collaborative, uninterrupted work and easy access to teammates. People can work together on the same project with the ability to clarify details and solve issues as they appear. 

Improve scheduled events

What software do you use for online calls? The most common answers include popular online conferencing services like Zoom and Google Meet. But such services limit the number of meeting participants to between 100 and 1,000. An enterprise with over 1,000 employees can’t use them to conduct company results presentations or organize large-scale training. 

Web streaming technologies allow a host to broadcast to a large number of people, however, the feeds are frequently delayed by seconds. Such technologies also don’t allow for two-way audio or video engagement, which means that just one participant is speaking while the others are listening.

On the contrary, Clubhouse allows for delivering high-quality audio to all users and can host up to one million users in a room. Moreover, during a chat, any listener can become the speaker and engage in conversation. 

Users of the voice-only social networking app may also use features including muting, in-room reporting, and the raise a hand functionality, which allows a listener to request to speak. Users can activate notifications to receive notice when topics that they may be interested in are currently happening.

How to implement a similar app tailored to your corporate needs

Let’s get down to technical peculiarities to consider when building a stable, secure, and scalable company communication solution. In the modern world, it’s inefficient to develop complex communication software from scratch. Based on our experience and cost estimates, the most cost-effective and time-saving approach would be to create the most suitable architecture and use third-party solutions. 

Extra features you can add to your system

  • The Around video call solution helps users add tiny round video windows over their screens to promptly speak with coworkers while most of their desktop stays focused on their actual work.
  • Voice channels in the Discord app allow teams to work on the same job at the same time. At any moment, participants can unmute themselves and address work-related matters.
  • Screen, a screen-sharing app, provides a widget that can launch a collaborative screen share. Participants can code, design, and write together in the shared window.

We hope that this article assists your company in expanding its possibilities. Within your corporate communication system, you may add various features, integrations, and design techniques based on your company’s demands.

TechNeos Solutions has experience building custom voice chat applications, secure social media platforms, media streaming services, and cloud communication solutions. We’ll gladly help you choose the most suitable tech stack and develop the solution we described in this article, onboard your staff, and provide further software maintenance and support. 

5 questions you should ask yourself when looking for a software development partner

This article is for you if you: a) work for a software company as a manager; b) have an internal development team; or c) have recently considered outsourcing a new software project or a part of one. Of course, you have a list of questions you want to ask future partners to find the best match for your requirements. That’s well, but I think you might begin by asking yourself a few questions.

“Is their development process compatible with mine?”

This question has two faces. If you want to outsource the whole new project to the vendor, the development process is probably a secondary issue. Of course, it’s good to ask, for example, what would be your role in this process and how much time it will require from you. But, at the end of the day, it’s mostly a matter of assessing if their process sounds valid and leaving them the responsibility for coordinating the whole thing. It’s good to trust your selected vendor if their process proved successful in the past.

The scenario varies, though, if you need to hire a few developers from a vendor to compliment the current staff. Then it’s critical to talk about the procedure and make sure you’re all on the same side.

“Who do I want to work with?”

There are a lot of vendors out there, and it’s easy to get caught up in their portfolios, customer ratings, testimonials, business profiles, and so on while searching for an outsourcing partner. It’s all well and fine, but don’t forget that these businesses are founded around people first and foremost.

So, let’s start at the beginning: discover who owns the business that has attracted significant interest. It will be fantastic to visit the owners in person (or via Zoom) and talk to them about not just business but also some information. It will assist you in gaining a greater understanding of who they are as individuals. It’s frequently an updated version of the company’s culture.

Besides the owner, it’s good to ask about developers and – especially if you’re a CTO – to have a chat with some of them. Why do they want to work for this company in the first place? What is their favorite kind of software project to code? Do they have the possibility to sharpen their skills? How does the company take care of employees to keep them for longer?

After talking with the owners and the devs, you should get a pretty good answer for one of the most important questions – “are these the people that I’d like to work with?”

Especially if you’re looking for a long-term tech partner rather than just a remote contractor.

“Do I just need them to deliver me a product or do I want to work on the solution together with them?”

This question is really important and should be asked at the very beginning of your research. It’s possible that you need the remote vendor to just provide you with a finished software product and you don’t want to participate in the whole development process.

However, if you work as a consultant in a software company, the case is likely to be different. Then you understand that software is the infrastructure of the whole company, and you must ensure that any part of it – even those created by third-party suppliers – is precisely what you want.

What’s more, you know what’s the best. That such collaboration is advantageous to both parties. So, if you specify that you want a long-term partner from the start, the chosen provider would do whatever possible to satisfy your needs – because they value long-term relationships as well.

“How will we handle setbacks and problems?”

This is a difficult subject on our agenda. Let’s be frank and realistic: any software development project will face problems at some stage. It is unavoidable. And how your chosen provider handles any setbacks could be critical to your partnership. As a result, you should inquire into real-life experiences of how your future mate has dealt with similar issues in the past.

It’s a smart idea to talk about real-life situations that might arise through the partnership. What if two production teams – the in-house team and the remote team – had trouble collaborating? What is the only way to deal with this? What if the vendor’s project is built on legacy programming (which, as we all know, developers hate)? How can your future business partner handle this situation and keep their team motivated?

“Do I know what I’m about to pay for?”

What is the best way to approach the topic of construction costs? Normally, you’d get an Excel spreadsheet, make a list of a few potential partners, and compare the details – costs included (maybe even underlined). It is, without a doubt, a good starting point. However, reviewing raw statistics can not provide you with a comprehensive picture of potential collaboration – particularly if you’re looking for a long-term partner. Find the following two examples.

The first is more obvious: let’s assume you’re searching for a remote team to start from the beginning on your idea. One company claims to be able to produce the commodity you need for $100k, while the other claims to be able to do “the same” for $90k. I’m sure you all know that it’s not about simplistic math, and judging both deals purely based on figures would be very deceptive – both estimates are based on slightly different feature lists, team size, dev seniority, and most likely a clear understanding of what the product definition requires, among other things. It was the simpler case.

The second case is a little more obscure: you need to hire a few developers to supplement your in-house staff. So, what exactly do you do? You do, after all, compare hourly rates. Yeah, it may be deceptive as well. Don’t let the prospect of paying $40 per hour rather than $45 per hour persuade you to hire the first vendor you come across. What is the reason for this? And, once again, it’s worth investigating what’s under the lead and telling yourself (and your vendor), “What am I paying for?”

Of course, don’t automatically assume that higher prices imply higher pricing. Approach the provider and inquire about whether the extra money goes right to the company’s owners’ pockets or if it is invested in the training and growth of their workers. Do they provide their employees with both internal and external training? Perhaps any of their staff are allowed to appear at software development conferences as guest speakers? Do they have their R&D department where developers can focus on new modules and reaction rate (which they can then use to get started on the app’s development faster)?

Try to gather as much information about what you get for that price as possible. Especially if you’re looking for a long-term development partner.

These questions are based on some real-life experiences we had at The Software House. If you’re willing to hear more about how we solved these problems, we’d be more than happy to discuss them further with you. 

Summary

At TechNeos Solutions, we like to cooperate with tech managers and software companies. If any more questions appear after reading this article – feel free to contact us. and let us know what you expect your next big project to be. We’ll be more than happy to discuss your ideas and, who knows, maybe it will be an exciting start to a long and successful journey for us both?

Everything You Need to Know About Ecommerce Marketing

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.

What is eCommerce marketing?

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.

To attract visitors and enable online sales, eCommerce marketers can use social media, digital content, search engines, and email marketing.

Let’s explore the concept of eCommerce advertising and how it compares to marketing for an eCommerce business before getting into more depth about what eCommerce marketing is and how to develop your campaign.

Ecommerce Advertising

In similar fashion to the way advertising falls beneath the umbrella of marketing, eCommerce advertising falls beneath eCommerce marketing — and you can more effectively reach your audience members to boost conversions and improve brand awareness.

Now, let’s get back to our in-depth discussion about eCommerce marketing.

Types of Ecommerce Marketing

Here are some popular marketing channels and how you’d deploy them to establish an online store to give you an idea of what an eCommerce marketing plan looks like.

Social Media Marketing

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. 

An eCommerce business is no stranger to product reviews, either. Using a Facebook Business Page to share product praise is a perfect fit for businesses that already solicit customer reviews across their online store. We’ll dive deeper into product reviews below.

Optimize your product page copy.

Optimize your product pages for product-specific keywords that contain the product’s name. If you sell wedding dresses, for example, a Google search for “brown bridesmaid dress” is more likely to produce product pages like yours if you’ve included that term on the page.

Optimize your product pages for product-specific keywords that contain the product’s name. If you sell wedding dresses, for example, a Google search for “brown bridesmaid dress” is more likely to produce product pages like yours if you’ve included that term on the page.

Create guest posts for external websites.

Guest posts can get you and your products in front of relevant audiences (oftentimes for free). Submitting guest posts will also help you get more domain authority for your eCommerce site, thereby telling search engines that you have a reliable site.

You’ll need to look for websites that rank for keywords that are relevant to your goods. You may not even need to write a complete post at times. If a site already has relevant content, offer to build on it by adding more context, such as a video or an infographic with a link to your site.

Put product-related videos on YouTube.

YouTube has over a billion active users … chances are your target audience is somewhere in there. It’s also the second-largest search engine behind Google. If you’re looking for a massive, captive audience, YouTube is where you’ll find it. Use highly searched keyword terms to determine your topics, then share videos that are related to your product and helpful to your audience.

This is also a wonderful choice for lesson videos that educate current customers on how to use your product – these tutorials may educate people on how to use your product in the most efficient way possible, enhancing customer happiness and building long-term relationships with website visitors.

Search Engine Marketing

Search engine marketing (SEM) includes both search engine optimization (SEO) and paid advertising. While SEO relies on your knowledge of Google’s ranking algorithm to optimize content, SEM can involve pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), which allow you to pay for top spots on search engine results pages.

On Google, PPC campaigns guarantee that potential buyers will see a link to your page when they enter search terms that match the terms of your campaign. But because you’re paying Google each time a person clicks on your result, the payoff to you should be high.

This is why eCommerce marketers often register with Google AdWords and promote their product pages through PPC campaigns. The campaign puts searchers right in front of the business’s product when they click on a paid result, increasing the likelihood that the searcher will purchase before leaving the business’s website.

Why Today Every Business Needs a Mobile App

In 2019, American adults used the mobile internet for around 3 hours and 30 minutes per day on average. The measurement firm that conducted the study, projected that the number would grow to more than four hours per day in 2021.

This probably comes as no surprise, given how much mobile apps have grown in popularity since they entered our lives more than a decade ago. In the first quarter of 2020, there were 1.85 iOS apps available in the Apple Store and 2.56 million Android apps in the Google Play store. These millions of apps cover practically every niche, from ordering food delivery or takeout to reading books and watching movies to booking doctor’s appointments.

With such figures, it’s only natural if you’re wondering whether it’s time for you to enter the mobile app development game. While that varies depending on your business, here are some reasons why it might need an application.

You will Increase Brand Awareness and Visibility

Given the amount of time the average user spends on their phone, even a small percentage of that screen time will get you visibility if you create a high-quality app. This enhanced visibility may be used to benefit any service you provide. Even apparently minor things may make a difference.

A creatively designed icon can prompt a user to form a positive association with your brand, for instance. The same goes for a clean, easy-to-navigate layout. And while you don’t want to clutter the interface with advertising, a well-placed promotion, such as a blowout sale for a retail company, will prompt users to engage with your brand further. Every time you update your app, you’ll remind customers of your presence, too.

You Can Build and Maintain Relationships

Creating an app is an important means of maintaining relationships with your consumers and attracting new ones. Many businesses incentivize customers to download their apps by offering gifts or discounts in return, such as 30% off your next order. This leads to stronger engagement — once the user has the app, you’ll reap the other benefits, including brand visibility.

You can also offer unique, customized user experiences via your app, improving your relationships further. Thanks to augmented reality (AR), for example, a retail app can enable customers to try on clothes virtually with a body-double avatar, personalizing their experience with the brand.

You will Give Your Consumers Convenience

Nearly every industry can benefit from mobile app development services. And with their apps, plenty of businesses and organizations will be able to give their consumers the gift of convenience.

Healthcare providers, for example, can use it as a platform to facilitate appointment booking, streamline prescription refills, and give test results. Shoppers can peruse catalogs and make purchases on retail apps. These are only a couple of examples of how businesses can make things more convenient for their clientele and would-be customers.

You Can Stay Competitive

This is the ultimate goal of any business: staying competitive in an increasingly saturated market. Given how many organizations in practically every sector have created apps, those without them are losing visibility and may seem as though they’re behind the times. To keep your edge and maintain a presence, you need to demonstrate that your business is current.

You will Add Value to Your Products and Services

Consider how you can solve an issue or improve your service as a good place to start when building your app.

For a real estate business, it might be alerting buyers or renters when a property meeting their specifications is on the market and allowing them to take a virtual tour before actually seeing the property. A bank can save clients a trip to the brick-and-mortar location by allowing them to deposit checks by simply taking a picture with their app. A coffee shop can allow customers to order their drinks with the press of a button and have them ready the second they enter the store.

Another way businesses can add value to their products and services is by instituting discounts and rewards programs accessible only with their app. We discussed incentivizing people to download the app, but why not take it further? You can create a loyalty rewards program for frequent app users or customers, allowing them to automatically accrue points every time they make a purchase and exchange it for, say, a free item when they’ve reached a certain number.

You will Gather Data to Improve Your Services

Mobile apps are excellent vehicles for collecting data about your users and services. You can find out when customers are engaging with your products and how frequently. You can also learn about the demographics of your audience. This will help improve your products based on the audience you have and the one you’re trying to reach.

Wondering what your customers are looking for and what they think of the experience your brand provides? Just ask! A mobile app is also a useful tool for gathering feedback. You might, for example, have a survey popping up when users open your app, asking them to rate their experience and suggest improvements. You could take it a step further by offering a reward for completing the survey, such as entering users into a prize drawing.

Mobile apps demonstrate that your organization is forward-thinking and at the cutting-edge of your sector. They also can deliver an enormous amount of value to your products, engage your users, and serve as an excellent marketing tool. With so many people glued to their phones these days, your business needs a strong digital presence that goes beyond a landing page — and that starts with mobile apps.

Framework Trends for Mobile App Development In 2021

Over the last couple of years, we have seen an impressive shift in mobile application growth. Companies make the utmost attempt to respond to the requirements of the newest innovations and customers. Take any smartphone app, and with an impressive user interface, you’ll think it’s simple and articulate. It’s all a direct consequence of the mobile development technologies used to expand those applications.

Components such as tools, debuggers, compilers, and components are provided by Mobile Application frameworks that allow developers to pick and choose the correct components and write code to create the perfect iOS or Android app.

That being said, the top technologies to consider for the creation of mobile apps in 2021 are here.

1. React Native

The most well-known and applied mobile application development platform is React Native. It efficiently makes perfect mobile apps for iOS and Android without errors. Furthermore, React Native is one of the promising open-source, cross-platform mobile applications using a native platform. Constant support and technical support is provided to each other by the community of React Native developers.

Most common applications use React Native to build:

  • Facebook
  • Instagram
  • Pinterest
  • Myntra
  • Walmart
  • Airbnb

2. Flutter

Flutter is a free, open source platform that offers a development kit for the development of outstanding applications. Flutter’s advantage is that it combines smartphone and web software. For Android and iOS, Flutter is a satisfactory medium for developing expressive applications. The language used is Dart, an object-oriented programming language, which provides all the benefits of an object-oriented concept to developers. For gathering the entire framework into native code, Flutter uses a single code base.

Use Flutter to generate the most common applications:

  • Alibaba
  • Cryptograph
  • Reflectly
  • Google Ads Application
  • Coach Yourself

3. Xamarin

Xamarin Software Creation is a .NET-based platform that enables Windows, iOS, and Android applications to be developed. It’s a layer of deliberation that governs the interactions between the manual codebase. With 90 percent of the code reusability that extends development productivity, the application can be rendered for any platform. Xamarin offers an environment for growth that is welcoming. It is used extensively for developing hybrid applications.

The most common applications use Xamarin to build:

  • The World Bank
  • BBC Great Food
  • HCL
  • Alaska Airline

4. Ionic

Ionic is a proficient mobile system used to build mobile apps for cross-platforms.Ionic provides a free platform and uses advanced HTML, CSS3, and Javascript combinations to create native, web, and hybrid applications.Ionic is an excellent choice for the development of hybrid applications and web applications that use HTML5.Ionic is a common system that produces a platform apps, such as Android, Windows, and iOS, for example.Because of the limited use of DOM, Ionic offers the best results.

Ionic is used to develop the most common applications:

  • JustWatch
  • Diesel
  • Sworkit
  • McDonald’s Turkey application
  • Honeyfi

5. jQuery Mobile

JQuery Mobile is an HTML5-dependent UI framework. On top of the jQuery Center Javascript framework, it is generated as a UI layer. It gives tablets and mobiles the web application experience easily. It supports operating systems such as-iOS, Android, Windows, Kindle, Firefox, and more. It also includes various plugins to make the website simpler and more user-interactive.

6. Kotlin

Kotlin is a cross-platform and statically typed programming language having type inference. Kotlin is designed to be interoperable with Java and its distinctive JVM adaptation in a significant way. Due to the type of deduction included, its syntax is relatively compact. Kotlin targets JVM and complies with Javascript or native code besides.

Top 5 ERP Trends 2021

Third-party integration

Companies nowadays are searching for ERP tools that can be integrated with some other business method. It should be effective and integrated with the company’s machine tools and other information applications. IT should be able to run warehouses, retain corporate relations, and keep track of and control employees. The software is expected to work with both methods at the same time.

Artificial Intelligence or AI integration

For the last few years, artificial intelligence has been the talk of the town. However, 2021 will undoubtedly be a crucial year for the ERP industry. This year, the increased use of AI-based ERP is projected to give businesses a competitive edge. This would promote the development of new data collection techniques. AI would assist the organization in turning ideas into reality. With AI’s support, data collection, analysis, and management are getting much easier. IT will assist the organization in dealing with unstructured data and organizing it to provide the best service system possible.

AI would be critical in streamlining the process and reducing human error. It reduces the time it takes to import and load files. It can keep track of working hours and schedules in real-time.

Increased use of visual information

A video has a greater effect on you than audio. A visualized ERP strategy, likewise, would have a fast impact on the company management system. Users can use text, graphs, statistics, and other fields in ERPs like Odoo to provide a more detailed and fast interpretation of reports and analyses.

Cloud-based ERP

In 2021, cloud infrastructure would be a big attraction. Consumers should use the cloud to get the best and most up-to-date ERP service. This also allows the organization to easily integrate the ERP with other tools. You must pay for the care you get, unlike most services. The cost of backup and other facilities is measured by the frequency at which they are used. It also offers improved data security. It will also offer you a consistent approach, close to what you’d get on-site. The use of cloud computing has increased the need for SaaS ERP solutions.

Two-Tier System

The current craze is integration and optimization. Although businesses are continuing to expand their presence in the international sector, they also prefer to focus on the domestic market. The two-tier ERP architecture is concerned with configuring the ERP tool to meet both global and local requirements. It should be able to meet the demands of both large corporations and small businesses.

What is a Full Stack Developer?

In this article, we’ll look at what a full stack developer is and how one (or more) may help with website development.

What is A full-stack developer?

A full-stack developer works on the front end (the interface) and back end (the inner workings) of a website or web application. Full-stack developers possess a comprehensive understanding of the technologies that comprise a web-based system. They can help effectively plan, execute, and troubleshoot web-based projects with their extensive knowledge.

What Does A Full Stack Developer Do?

A full-stack developer is someone who can do both front-end and back-end development. They help with every step of the web development process, from designing interaction techniques to writing server-side code. Client-side languages (HTML, CSS, and JavaScript) and at least one server-side programming language are all familiar to full-stack developers.

Full-stack developers aren’t experts in every web-based technology — there are just too many. Instead, they tend to focus on one specific type of common stack. For example, a full stack developer might specialize in the popular any project stack model, which consists of four items:

  • PHP/Python/Pearl, all server-side languages that send information between the web browser and web server.
  • MySQL, a database management system.
  • Apache, a software for running web servers.
  • Linux, an operating system.

This full-stack developer is capable of coding in all of the languages used in any project, as well as the front-end languages required. Even if they don’t understand the languages well, they’ll be able to comprehend other stacks.

What Does A Front End Developer Do?

A front-end developer works on the “front end” of a website or application. The front end is the part of your website or app that users see and engage with. Through your front end, your visitors can absorb information, interact with page elements, and submit their information to you. Front-end developers make this all possible.

The majority of developers choose these three languages to create the front end:

  1. JavaScript enables the more interactive features of websites. You can build a passable site with HTML and CSS alone, but if you want to add anything beyond static content, you’ll need to use JavaScript.
  2. HTML contains and organizes all the content of a web page, including text, images, links, buttons, and a lot more. You’ve probably heard of this one — every page on the web uses it.
  3. CSS determines how web pages look, from colors to fonts to entire page layouts. CSS interacts closely with HTML to make visually appealing sites.

These languages are known as “client-side” languages because they operate in the user’s web browser. Front-end (and full-stack) developers are well with these topics. They may also have skills in user experience design, graphic design, and/or other front-end specializations.

What Does A Back End Developer Do?

A back-end developer is responsible for the parts of a website that visitors don’t see — this is called the “back end.” Back-end developers write code that runs on the webserver to handle functions like storing and delivering content, communicating with other apps via APIs, and other important tasks that the users don’t need to see.

Backend developers are experts in one or more server-side programming languages like PHP, Python, or Java (not to be confused with JavaScript, a client-side language). These developers may also build and administer databases to hold all of the website’s data. This needs expertise with a specific database language, the most famous of which being SQL and MongoDB.

Many websites, including those using content management systems, combine client-side languages with at least one primary server-side language to work. For example, WordPress websites run on PHP and store information in SQL databases. WordPress developers specialize in these two languages.

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8 Important Advantages of Responsive Web Design

There are many advantages of using responsive web design. It can have a positive effect on your SEO, conversion rates, user experience, and a variety of other aspects of your company that help you expand. The 10 most significant responsive web design features and benefits are described below.

  1. An Increase in Mobile Traffic

According to statistics, mobile devices accounted for approximately 55% of all global web traffic in the final quarter of 2020. This represents more than half of all Internet traffic, demonstrating the importance of responsive web design. Begin by looking at how many of your visitors come from mobile devices and how long they stay on your platform. Then, put a responsive design into action and compare the two figures. When your website adapts to the viewport width, you’ll see a rise in mobile visits and visitors staying longer on your site.

2. Faster Website Development

Making a separate mobile version of your site that was served when smaller screen size was detected was once a routine trend. However, creating a mobile version of your site takes longer than creating a responsive website that looks amazing and runs properly on whatever computer your visitors use. Another disadvantage of a mobile website version is that it is more expensive because the developer must build two websites rather than one.

3. Improved User Experience

A sensitive website provides a more enjoyable user experience. The number of time users spends on your platform is a significant reflection of the strength of their experience.

They won’t remain on your website if it’s difficult to access or use so they have to pressure and focus all the time.

Visitors would have no trouble navigating menus, connections, buttons, or filling out forms if your website scales and responds to the shift in screen size. As a result, they’ll have a great user experience and spend more time on your website.

Improved user interface and site accessibility will result in more referrals and new customers for your business.

4. Easier Maintenance

Easier website maintenance is directly linked to the previous issue. Your employees or development team would have to split their time and money between two websites if you have two versions of your website. Your team will spend less time on maintenance and more time on more critical tasks like marketing, A/B testing, customer support, product or content creation, and more with a responsive website.

5. Better Website Loading Times

On all devices, responsive websites load faster, but particularly on smartphones and tablets. The time it takes for a website to load is greatly reduced thanks to responsive images and dynamic grids, which has a direct effect on the length of your user’s visit. According to a study, if pages take longer than three seconds to load, 57% of mobile visitors would leave the web. According to the same study, websites that load quickly have more time spent on them and have higher conversion rates. This improves the speed of responsive web design.

6. Better SEO

Improved search engine ranking is another benefit of responsive web design. As of December 2020, Google considers your website’s responsiveness as one of the signals that define your website’s rank on the search engine results list. If your website isn’t sensitive, Google will rank it lower on the results page, but if it passes the mobile-friendly exam, it will rank higher.

7. Better Backlinks

It’s worth noting that a sensitive website will improve in the creation of backlinks. Backlinks are key to any SEO strategy because they show search engines that other websites view your website as a valid source of knowledge. Other websites would be less likely to connect to you if your site isn’t responsive. After all, if you connect to a website that doesn’t have a better user experience, you’re making yourself look worse.

8. More Social Sharing

When done correctly, responsive web design will increase the number of times your content is shared on social media. This is yet another advantage of responsive web design. As responsive content is combined with responsive social media handles, sharing links to your site’s pages is simple even on smaller screens. This will help you gain a reputation and introduce you to a new audience, resulting in increased traffic and conversions. Simultaneously, social signals may have an indirect effect on your search engine rank because search engines can note the increased interest and search demand.

Small Advertising Budgets for Big Results

Are you a small business owner looking for big returns from your marketing campaigns without expanding your company’s size? If you are, this article will teach you how to do all of this without costing a lot. In the remaining parts of this article, we’ll look at some of the most effective ways for small companies to get the most out of a limited advertising budget. Continue reading to see how your small business advertisement budget will help you reach new heights.

Get Big Partners with Your Small Business Ads

Who said having a small brain and plan meant being small in size? You will maximize your smallness and reap the benefits of “small markets” if you’re a wise company owner. You might, for example, work with a market leader in a certain area to reach out to other large companies in the same sector. Displaying a large corporation on the list of satisfied clients, for example, is a good way to gain traction.

Build Your Website Modestly

Create your website without going overboard if you want to make the most of your limited advertising budget. You can still build an awesome website with low-cost resources.

Optimize Referrals

Do you do a good job and satisfy your customers? If you do, you have the right to ask them for recommendations. Never underestimate the influence of a satisfied customer, since they are the most dependable and contagious publicity system you will employ. For example, if you created a fantastic website for a lawyer, do you think they’d recommend you to their knowledgeable mates who need similar services?

Set Your Goals Realistically

If you want to get the most value for the money for your limited advertisement budget? Then you’ll understand the rule of procedure. This requires you to set advertising targets that are beyond the actual financial capacity, rather than being manipulated by the “big hit” syndrome, which would eat up funds that could have been invested in other programs. Set expectations, but never fall to the instant success syndrome, as it can quickly transform into a nightmare.

Don’t Rush Into Advertising Methods

Another strategy for getting the best online advertisement results for a small company is to take it slowly with the different advertising strategies available. The reality is that not all marketing strategies would be successful for you. Even if they do, it’s possible that they won’t fit well together. As a result, take your time and consider how effective each strategy or advertising agency can be for you. Before signing the dotted line, read reputable reports and optimize them all based on your desires to avoid burning your fingers and wasting your time.

Optimize Public Relations

Using public relations to advertise your small business is the last option for answering the question, “What is the right advertisement for small business?” You can try to get attention on major media sites, but that can take time and effort. However, as your business grows, you can start tiny by getting featured in niche blogs and smaller industry websites.

We assume that by using these techniques, you will be able to maximize the effectiveness of your limited promotional budget. You now have the opportunity to move the promotional campaigns to the next level.

Difference of Programming Languages: PHP Vs Ruby on Rails

this article, we attempted to include an objective analysis of Ruby on Rails and PHP and the advantages and risks of both. We’d like to point out that Ruby on Rails is the most common platform for the Ruby programming language, which is often used for web development projects, and PHP is a popular web development programming language.

Projects Development Speed

Projects developed in Ruby on Rails are built even faster than PHP, as both, we and our colleagues have discovered. This is due to the RoR system architecture’s technological features (for example, thoughtful conventions simplify configuration), as well as a comprehensive collection of ready-to-use native Ruby on Rails software, a large community of ready-made solutions (so-called “gems”), and the ease of programming on it. As a result, thousands of ready-made applications for different program module implementations are currently available for free in the public domain.

Authentication, authentication, posting systems, payment systems, mailing lists, amongst other features (many of which are typically built from the ground up) have all been applied by other teams, reviewed, and recommended by a large group. Client revenue is spent on construction time; the longer it lasts, the more costly it is.

Development cost

The number of Ruby on Rails developers is much less than the number of PHP developers. This is due to the different entrance points into technology, which suggests the developer’s consistency. Among all developments, there are a limited number of successful developers. Developers with a high level of expertise are very costly. Furthermore, they are the same price regardless of programming language or platform. Since there are considerably fewer poor developers in the Rails culture, there are fewer cheap developers.

Due to the availability of ready-made implementations and a more accessible language framework, the cost of web creation in Ruby on Rails can be substantially lower. If you just need to build a little blog, PHP will suffice, but Ruby on Rails is the way to go with more serious ventures.

Popularity

The number of pages published in a specific programming language is one of the most common criteria for success. There are more than 40M websites created with PHP, whereas the number of websites built with Ruby on Rails is around 600K. The key explanation for PHP’s success is that a large number of small websites, for example, are built using the popular CMS WordPress. At the same time, PHP’s popularity is falling significantly compared to Ruby on Rails.