Marketing Fundamentals that Are Forever

The core aspects of marketing remain the same over time. The only thing that shifts is the setting in which we operate according to the basics. Adapting New Things  New things are always exciting to marketers. The most up-to-date concepts, technology, fashions, innovations, and advertisements, among other things. The idea that something new is superior […]

B2B Social Media Strategies That Work For Any Industry

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that admittedly isn’t the most exciting into a playground for social content. B2B Social Media Strategies for Any Industry Set SMART goals Like any other marketing channel, a social media strategy needs to be based […]

How to Develop EV Charging Station Locator App: Cost & Features

The slogan of ‘Go Green’ is consistent all around the world because of the carbon emission and harm being caused to the environment. One of the biggest steps in saving the environment is the prevalence of electric vehicles (EV). These vehicles are gaining popularity over the last few years for several reasons, such as they […]

How To Build An Efficient Mobile Wallet App Like PayPal

Technological advancements have made life easier for humankind. Humans have been carrying out all their chores in a modern way in the past few years, before which they used to follow traditional methods to do the same tasks. One such example is making and receiving payments! The financial industry has modernized in several ways, making […]

Skills to run an eCommerce business

What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many people out there. But, how do you start? What do you need to know before starting an online business, and how can you build a team to help you grow? […]

Are AWS certifications worth it? Here’s how DevOps specialists can benefit

What is AWS certification? In a nutshell, AWS certification is a document stating that you know what you’re doing as far as Amazon Web Services products are concerned. You can publicly show it off and anyone interested in hiring you can check its authenticity. Ain’t that complicated. The decently part is the key here, as […]

UX vs. UI: What’s the Difference?

Understanding the difference between UX and UI can confuse the roles working closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Take a look at the YouTube home screen. Everything you’re seeing — the search […]

How to Convert Your Website Into a User-Friendly Mobile App

Whether you think it’s for better or for worse, smartphones have undoubtedly changed the world. People now access information at the touch of a screen and everything you need to know about a product or brand is obtainable in just a few moments. Consumers no longer need a desktop computer to explore their website, as […]

3 Rules of Cost-Effective Video Marketing

Here are some helpful guidelines, whether you’re just getting started or trying to pivot your inbound marketing or social media strategy. Rule #1 – Video isn’t as expensive as you think it is. If you’re a small business, a startup, or simply an author or an expert with ideas to share, you’ll experience extreme sticker […]

YouTube SEO: How to Optimize Videos for YouTube Search

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the written […]