The core aspects of marketing remain the same over time. The only thing that shifts is the setting in which we operate according to the basics.

Adapting New Things 

“However, what is different about marketing is the environment in which we do things rather than the basics of what we do. But, immersed as we are in all things new, we frequently lose sight of this. As a result, we’re always rediscovering the foundations.”

Marketing History

Monitoring and Evaluation

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