B2B Social Media Strategies That Work For Any Industry

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that admittedly isn’t the most exciting into a playground for social content.

B2B Social Media Strategies for Any Industry

Set SMART goals

Like any other marketing channel, a social media strategy needs to be based on goals to be successful. Defining specific, measurable KPIs for your company’s social media — whether they’re based on brand awareness or acquisition — will be the key to measuring success down the line.

To determine KPIs, you have to decide what success means to your brand. Are you trying to use social media as an acquisition channel? Do you want to increase your reach, or gain more traffic on your company blog? This will decide what metrics to track.

Here is a good example of a SMART objective for an enterprise that is just beginning to get momentum on social media:

Goal: To build brand awareness on social media.

Specific: I want to boost our company’s brand awareness by posting regularly and frequently on Twitter, Instagram, Linked In, and Facebook. I will increase our posts on Twitter from once to four times a day, post daily on Instagram, and increase weekly publishing frequency on LinkedIn and Facebook from four to seven times per week. From generating two articles a week to three posts a week our content creators will raise their effort and our designer increases their workload from a given asset a week to two things a week.

Measurable: A 4% increase in engagement rate across the board is our goal.

Relevant: By increasing the engagement rate, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.

Time-Bound: End of this month.

SMART Goal: At the end of this month, our average engagement rate across our social media channels will see a 4% lift by increasing our post frequency and concentrating on a thoughtful, engaging copy.

Use multimedia

There’s a reason social media marketers get excited when a social platform launches a new feature — it’s because it adds a new medium to play with and test with your audience.

Instagram Stories, Twitter polls, and LinkedIn documents are all perfect examples of utilizing the multimedia formats that are unique to each channel.

The creation and release of multimedia content on your social media platforms add to your attention an interesting aspect.

Share original content

This may seem like a no-brainer to some, but many businesses establish their social media presence by curating content from other sources. The fact is that your audience can discriminate between unique and creative articles vs anything, just to claim that you were active on the web that day.

If you’re having trouble coming up with original content every day, it’s okay to scale back your operation. If you don’t have the bandwidth to post on every platform, spend your time on the channels where your audience is the most developed.

Keep an eye on competitors

Social media opens the door to your competitor’s marketing strategy, or at the very least, their social media marketing strategy. For larger companies, keeping tabs on your competitors is part of the territory. You want to know what campaigns they’re running to see if they’re successful. And if that company’s target audience is similar to your own, you can take inspiration from that campaign.

But keeping tabs on your competitors on social media isn’t at all about copying their strategies. Being involved in the same industry will lead to crossover with your audiences and their interests. Perhaps it makes sense for your brand if you observe your competition is not responding to the current news. You will be unique from your competitors by looking for these changes.

Highlight your employees

Many B2B companies do a great job of spotlighting their employees, which allows the audience to put faces to the company and personalize the brand. This is important for small and large companies alike, because whether you’re selling computers to businesses or opening a neighborhood restaurant — people are the heart of your business.

Additionally, highlighting your employees is a good opportunity for employer branding. Employer branding increases your employees’ advocacy by giving them the ability to spread word-of-mouth about their place of work.

Experiment with content and posting times

This is a step to take after you’ve proven that you can maintain a regular posting schedule and want to dive a little deeper into audience insights. There are always best practices for when and what you’re posting on social media, but the truth is that every audience is different, so you’ll want to run experiments to figure out what works best for your brand.

There are endless experiments you can conduct on your channels. Here are some ideas to inspire you

  • Test different link positions to find out if it makes users more likely to click.
  • Alternate between using questions and statistics in your copy to see which one pulls your audience in more.
  • Add emojis to see if it increases interactions.
  • Postless frequently.
  • Post more frequently.
  • Segment a different part of your audience to test how they react to an ad.
  • Put paid behind a video post and a still image to see which performs better.
  • Spend more time replying to posts to find out if it increases your follower count.
  • Test different amounts of hashtags to see if it affects impressions.

Experimenting with your content is how you figure out your own best practices, which will always be more personalized than industry standards.

How to Develop EV Charging Station Locator App: Cost & Features

The slogan of ‘Go Green’ is consistent all around the world because of the carbon emission and harm being caused to the environment. One of the biggest steps in saving the environment is the prevalence of electric vehicles (EV). These vehicles are gaining popularity over the last few years for several reasons, such as they emit zero carbon and don’t pollute the environment, save energy and fuel, are cost-efficient, etc. 

Let’s discuss and understand exactly what an EV charging app is, how it works, why to invest in an EV charging station app development, key features to integrate, and how much it costs to create such an application. 

What is an Electric Vehicle Charging App?

This is a mobile app for the owners of electric vehicles to find the nearby charging stations for their cars or other vehicles. It is a flexible application that helps in looking out for the charging stations according to the location of the user, booking slots available at the nearby station, waiting time, charging fee, and many more aspects. 

For instance, there are five EV charging stations within the range of 5 miles; the car owner can choose to get his vehicle charges from the station that offers the best service in terms of payment, waiting time, and other factors. Moreover, he can pay for the charging right from within the app. If a nearby station remains crowded, the user can also book a charging slot in advance using the app. It will save him from waiting in the long queues at the EV charging station.

Working of EV Charging Locator App

The working of an EV charging stations finder app is quite simple.

  • The user or the car owner registers on the app with his phone number, email, password, address, or rapidly with a social account.
  • After registration, the user needs to enter his location or allow the app to access the geolocation. This will help in showing the nearby charging stations according to the location of the user.
  • User browses the nearby locations, sees main information about the station, like pricing, description, photos, availability, compatible EV, etc. 
  • Based on the preferences, the user can book a slot in advance to save time. Or he can visit the station and get the vehicle charged.
  • If the user has booked the slot through the app, he can monitor the charging progress and level in the app. 
  • The user views the amount to be paid and can pay right through the app or to the charging station. 

What Makes EV Charging Station Location Finder App So Popular?

If you are looking to start an electric vehicle charging station business, then your first move must be to start with an online presence. For this purpose, you can get an EV charging station locator application developed and reach more EV users or drivers efficiently. The app will bring in more customers, entice them, and generate high revenue for your business. 

The application would spare owners of electric vehicles from lengthy lines at recharge stations. You may easily use your smartphone to pick your chosen charging time slot and charge your car on time by getting at the charging station. It does not need to wait in a queue that saves time for them.

Along with these, electric vehicle owners will find plenty of more benefits with an EV charging station app. With the application, you will be able to keep a track of some crucial statistics and analytics for your EV charging station business. 

These stats and analytics include profits earned per day, total consumption of electricity daily/weekly/monthly, information of the vehicle owners, centralized payment details and transactions, etc.

Features to Integrate into EV Charging Stations App

User Sign-Up

After downloading and installing the app, the user needs to register with the app with his phone number, email address, and password. To make this process more efficient and quicker, you can allow them to register with their Google Account or other social media handles.

Profile creation

The user can edit his profile and make changes to it. For instance, he can add his vehicle model and number, name, profile photo, etc.

Geolocation:

To show the nearby charging stations, the app needs to access the location of the user’s smartphone. 

Additionally, if a user wants to search the chargers available in an area manually, he should be able to enter the preferred location and see the right options.

Nearby charging stations:

The mobile app will show the recharge stations closest to the user based on the location retrieved via the app or input by the user. The purpose of the display is to assist users to save time and electricity to visit a recharge station.

Station details: 

While browsing the nearby EV charging stations, the app should show the relevant information about the specific stations. This information can include the name of the station, the car models compatible with the station, pricing, address, photos, reviews, and ratings, etc. It will help users to get the charging done from their preferred station.

Slot booking:

After deciding on the charging station through the app, the user can book a time slot in advance to get his car charged. This is a handy feature meant to save a lot of time for the user, especially when the stations remain crowded. The booking through the app will prevent him from waiting in long queues.

Rating & review:

After getting their EV charged, the car owner can rate their experience and write a review about the station. The ratings and reviews help other users to know the quality of service and other aspects of a station. If you share a negative review, the station can work on improving the required things.

Multiple payment options:

You must integrate multiple payment methods in your EV charging station locator app so that users can make payments with their preferred method. For instance, you can allow them to pay with a debit/credit card, PayPal, UPI, e-wallet mobile apps, etc.

Billing history:

It is important for car owners to know the power they consume and the cost they spend on a daily, weekly, and monthly basis. For this, the app should have a feature to track the bookings with power charged and the amount of payment made by the user.

AI-based Chatbot:

The queries that the chatbot can’t answer can be transferred to a human support executive.

Conclusion

Hope this write-up helped you learn about the various aspects of the EV charging stations app. If you are looking to invest in such an idea, you must know about the working of the app, business model, top competitors, user expectations, market trends, and required costs. 

TechNEOS Solution can help you build a unique & Attractive EV charging Mobile application.