There are many advantages of using responsive web design. It can have a positive effect on your SEO, conversion rates, user experience, and a variety of other aspects of your company that help you expand. The 10 most significant responsive web design features and benefits are described below.
- An Increase in Mobile Traffic
According to statistics, mobile devices accounted for approximately 55% of all global web traffic in the final quarter of 2020. This represents more than half of all Internet traffic, demonstrating the importance of responsive web design. Begin by looking at how many of your visitors come from mobile devices and how long they stay on your platform. Then, put a responsive design into action and compare the two figures. When your website adapts to the viewport width, you’ll see a rise in mobile visits and visitors staying longer on your site.
2. Faster Website Development
Making a separate mobile version of your site that was served when smaller screen size was detected was once a routine trend. However, creating a mobile version of your site takes longer than creating a responsive website that looks amazing and runs properly on whatever computer your visitors use. Another disadvantage of a mobile website version is that it is more expensive because the developer must build two websites rather than one.
3. Improved User Experience
A sensitive website provides a more enjoyable user experience. The number of time users spends on your platform is a significant reflection of the strength of their experience.
They won’t remain on your website if it’s difficult to access or use so they have to pressure and focus all the time.
Visitors would have no trouble navigating menus, connections, buttons, or filling out forms if your website scales and responds to the shift in screen size. As a result, they’ll have a great user experience and spend more time on your website.
Improved user interface and site accessibility will result in more referrals and new customers for your business.
4. Easier Maintenance
Easier website maintenance is directly linked to the previous issue. Your employees or development team would have to split their time and money between two websites if you have two versions of your website. Your team will spend less time on maintenance and more time on more critical tasks like marketing, A/B testing, customer support, product or content creation, and more with a responsive website.
5. Better Website Loading Times
On all devices, responsive websites load faster, but particularly on smartphones and tablets. The time it takes for a website to load is greatly reduced thanks to responsive images and dynamic grids, which has a direct effect on the length of your user’s visit. According to a study, if pages take longer than three seconds to load, 57% of mobile visitors would leave the web. According to the same study, websites that load quickly have more time spent on them and have higher conversion rates. This improves the speed of responsive web design.
6. Better SEO
Improved search engine ranking is another benefit of responsive web design. As of December 2020, Google considers your website’s responsiveness as one of the signals that define your website’s rank on the search engine results list. If your website isn’t sensitive, Google will rank it lower on the results page, but if it passes the mobile-friendly exam, it will rank higher.
7. Better Backlinks
It’s worth noting that a sensitive website will improve in the creation of backlinks. Backlinks are key to any SEO strategy because they show search engines that other websites view your website as a valid source of knowledge. Other websites would be less likely to connect to you if your site isn’t responsive. After all, if you connect to a website that doesn’t have a better user experience, you’re making yourself look worse.
8. More Social Sharing
When done correctly, responsive web design will increase the number of times your content is shared on social media. This is yet another advantage of responsive web design. As responsive content is combined with responsive social media handles, sharing links to your site’s pages is simple even on smaller screens. This will help you gain a reputation and introduce you to a new audience, resulting in increased traffic and conversions. Simultaneously, social signals may have an indirect effect on your search engine rank because search engines can note the increased interest and search demand.